Managerial Economics
Book Details
Format
Paperback / Softback
ISBN-10
1473795508
ISBN-13
9781473795501
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 18th, 2026
Print length
796 Pages
Weight
1,466 grams
Dimensions
20.40 x 25.60 x 3.60 cms
Product Classification:
MicroeconomicsManagement & management techniquesManagement and management techniques
Ksh 12,900.00
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The seventeenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to enable students to develop the skills required to make informed managerial decisions. The text’s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and production functions all need to integrate effectively, to ensure success.Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.
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