Managing Brands in 4D : Understanding Perceptual, Emotional, Social and Cultural Branding
Book Details
Format
Hardback or Cased Book
ISBN-10
1787561038
ISBN-13
9781787561038
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 14th, 2018
Print length
248 Pages
Weight
468 grams
Dimensions
23.00 x 16.00 x 1.90 cms
Product Classification:
Advertising
Ksh 12,950.00
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0 in stock
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Quality
Fast
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
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