Managing Brands in 4D : Understanding Perceptual, Emotional, Social and Cultural Branding
Book Details
Format
Paperback / Softback
ISBN-10
1787561054
ISBN-13
9781787561052
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 2020
Print length
248 Pages
Weight
366 grams
Dimensions
15.20 x 22.80 x 2.50 cms
Product Classification:
Advertising
Ksh 5,350.00
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0 in stock
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Quality
Fast
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
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