Managing Customer Value : Essentials of Product Quality, Customer Service, and Price Decisions
by
Bill Dodds
Book Details
Format
Paperback / Softback
ISBN-10
0761826319
ISBN-13
9780761826316
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 25th, 2003
Print length
356 Pages
Weight
504 grams
Dimensions
22.90 x 15.20 x 3.00 cms
Product Classification:
Reference, information & interdisciplinary subjectsSales & marketing
Ksh 15,650.00
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Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today''s cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
Get Managing Customer Value by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by University Press of America and it has pages.
