Managing Digital Transformation : Evidence from Hidden Champions and Measurement Approaches
1st ed. 2022
Book Details
Format
Paperback / Softback
Book Series
Innovation und Entrepreneurship
ISBN-10
365836694X
ISBN-13
9783658366940
Edition
1st ed. 2022
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2022
Print length
200 Pages
Product Classification:
EntrepreneurshipManagement & management techniques
Ksh 16,200.00
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The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era.
The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.
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