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Managing in the Media

By: William Houseley (Author) , Tom (Tom Nicholls is a Senior Lecturer in Media Theory at the University of Lincolnshire and Humberside.) Nicholls (Author) , Ron Southwell (Author)

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Ksh 18,000.00

Format: Paperback or Softback

ISBN-13: 9780240515991

Publisher: Taylor & Francis Ltd

Publication Date: Mar 14th, 2001

Weight: 632 grams

Dimension: 15.80 x 26.70 x 2.50 cms

Category: FILM, TV & RADIO

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Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

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