Book Details
Format
Paperback / Softback
ISBN-10
1107499038
ISBN-13
9781107499034
Edition
2 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 6th, 2016
Print length
388 Pages
Weight
780 grams
Dimensions
17.60 x 24.70 x 1.90 cms
Product Classification:
International businessManagement & management techniques
Ksh 7,100.00
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The second edition of this invaluable textbook for undergraduate and postgraduate programmes in international business has been extensively revised throughout, offering up-to-date coverage of the opportunities and challenges of doing business in China, and the key theoretical models of international business.
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.
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