Managing Luxury Brands : A Complete Guide to Contemporary Luxury Brand Strategies
Book Details
Format
Hardback or Cased Book
ISBN-10
139860674X
ISBN-13
9781398606746
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2023
Print length
360 Pages
Weight
360 grams
Dimensions
61.10 x 15.60 x 2.30 cms
Product Classification:
Business strategyBusiness innovationSales & marketing managementSales & marketing
Ksh 22,850.00
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Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
Get Managing Luxury Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
