Managing Marketing Information (RLE Marketing)
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138793140
ISBN-13
9781138793149
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
242 Pages
Weight
476 grams
Product Classification:
Sales & marketing
Ksh 29,550.00
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Get Managing Marketing Information (RLE Marketing) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
