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What does it take for success in the media business? Creativity, innovation, and performance, of course. Experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting and the strategy process. This approach goes beyond the industry-by-industry organization approach to center discussions around business functions.
In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products—to a more central role in business analysis more generally. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.
Get Managing Media and Digital Organizations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
