Managing Media Work
Book Details
Format
Paperback / Softback
ISBN-10
1412971241
ISBN-13
9781412971249
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2010
Print length
320 Pages
Weight
614 grams
Dimensions
25.20 x 17.90 x 1.30 cms
Product Classification:
Media studiesManagement & management techniques
Ksh 15,100.00
Manufactured on Demand
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A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field
Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.
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