Managing Open Innovation in SMEs
Book Details
Format
Paperback / Softback
ISBN-10
1107421330
ISBN-13
9781107421332
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2017
Print length
250 Pages
Weight
368 grams
Dimensions
15.30 x 22.70 x 1.80 cms
Ksh 6,700.00
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This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.
The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.
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