Book Details
Format
Hardback or Cased Book
ISBN-10
3319607251
ISBN-13
9783319607252
Edition
1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 8th, 2017
Print length
256 Pages
Weight
456 grams
Dimensions
21.80 x 15.50 x 2.20 cms
Ksh 18,000.00
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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.
Get Managing Organizational Crisis and Brand Trauma by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
