Managing Product Innovation
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
0762311592
ISBN-13
9780762311590
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 22nd, 2005
Print length
796 Pages
Weight
1,215 grams
Dimensions
23.40 x 15.60 x 4.20 cms
Product Classification:
Production & quality control management
Ksh 22,150.00
Manufactured on Demand
Delivery in 29 days
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Quality
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What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
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