Managing Products = Managing Tension
by
Marc Abraham
Book Details
Format
Paperback / Softback
ISBN-13
9781839521959
Publisher
The Self-Publishing Partnership Ltd
Imprint
Brown Dog Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 12th, 2020
Print length
288 Pages
Weight
438 grams
Dimensions
15.30 x 22.80 x 2.30 cms
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THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.
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