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Managing Products = Managing Tension
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Managing Products = Managing Tension

Book Details

Format Paperback / Softback
ISBN-13 9781839521959
Publisher The Self-Publishing Partnership Ltd
Imprint Brown Dog Books
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 12th, 2020
Print length 288 Pages
Weight 438 grams
Dimensions 15.30 x 22.80 x 2.30 cms
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THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

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