Managing Reputation in The Banking Industry : Theory and Practice
Softcover reprint of the original 1st ed. 2016
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The topic of reputational crisis in the banking sector has receivedincreasing attention from academics and practitioners. This book presentsexpert contributions that cover three main aspects: first, an extensive reviewof the literature on reputational risk in the banking sector aimed to identifythe relationships between causes, effects, stakeholders, and keyqualitative-quantitative variables involved during the reputational crisis of abank; second, devising a conceptual framework for management of reputational crisisin banking, and finally, testing this framework with the results of anempirical analysis carried out by observing key variables of some known casesof reputational crisis relating to international banks and proposing casestudies regarding the dynamic process of reputation management.
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