Managing Service Firms : The Power of Managerial Marketing
by
Per Skålén
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
0415473268
ISBN-13
9780415473262
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 12th, 2010
Print length
198 Pages
Weight
454 grams
Dimensions
23.60 x 16.00 x 2.00 cms
Product Classification:
Management & management techniquesManagement and management techniques
Ksh 9,200.00
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Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Get Managing Service Firms by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
