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Managing Services

By: Perth) Nankervis Alan (Curtin University of Technology (Author) , Perth) Miyamoto Yuki (Curtin University of Technology (Author) , Perth) Taylor Ruth (Curtin University of Technology (Author)

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Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9780521606516

Publisher: Cambridge University Press

Publication Date: Oct 27th, 2005

Weight: 681 grams

Dimension: 25.40 x 17.80 x 2.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

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