Managing Services
Book Details
Format
Paperback / Softback
ISBN-10
0521606519
ISBN-13
9780521606516
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 27th, 2005
Print length
378 Pages
Weight
681 grams
Dimensions
25.40 x 17.80 x 2.00 cms
Product Classification:
Business & management
Ksh 9,950.00
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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
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