Managing Services

by Alan Nankervis , John Milton-Smith , Ruth Taylor , Yuki Miyamoto

Book Details

Format Paperback / Softback

ISBN-10 0521606519

ISBN-13 9780521606516

Publisher Cambridge University Press

Imprint Cambridge University Press

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 27th, 2005

Print length 378 Pages

Weight 681 grams

Dimensions 25.40 x 17.80 x 2.00 cms

Product Classification: Business & management

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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

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