Managing Strategy Processes in Emergent Industries : The Case of Media Firms
1st ed. 1996
Book Details
Format
Paperback / Softback
ISBN-10
1349141496
ISBN-13
9781349141494
Edition
1st ed. 1996
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 20th, 1996
Print length
178 Pages
Ksh 23,400.00
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Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
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