Managing Sustainability : Perspectives From Retailing and Services
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3031120299
ISBN-13
9783031120299
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 16th, 2023
Print length
184 Pages
Ksh 16,200.00
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Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
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