Managing the Smart Revolution in Tourism Firms : Innovation and Value Creation in the Era of Data
Book Details
Format
Paperback / Softback
ISBN-10
1789249317
ISBN-13
9781789249316
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 12th, 2023
Print length
360 Pages
Weight
904 grams
Dimensions
24.30 x 17.30 x 2.10 cms
Product Classification:
E-commerce: business aspectsResearch & development managementService industries
Ksh 8,700.00
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This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
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