Managing the Tourist Destination
by
Frank Howie
Book Details
Format
Paperback / Softback
ISBN-10
1844800970
ISBN-13
9781844800971
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 29th, 2003
Print length
352 Pages
Weight
276 grams
Dimensions
2.50 x 16.70 x 24.10 cms
Product Classification:
Tourism industry
Ksh 11,850.00
Manufactured on Demand
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Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.
Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.
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