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Managing Today's Public Library

By: Darlene E. Weingand (Author)

Manufacture on Demand

Ksh 11,200.00

Format: Hardback or Cased Book

ISBN-13: 9780872878075

Publisher: Bloomsbury Publishing Plc

Publication Date: Mar 15th, 1994

Dimension: 22.90 x 15.20 x 39.70 cms

Category: Library, archive & information management

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Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

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