Book Details
Format
Paperback / Softback
ISBN-10
3658317124
ISBN-13
9783658317126
Edition
1st ed. 2021
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2020
Print length
234 Pages
Ksh 8,100.00
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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers.
Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ?
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