Managing Your Band : A Guide to Artist Management

Managing Your Band is the go-to guide for artist management and provides tools for students and musicians, especially independent artists taking the DIY route, to maximize success in the new music industry. This 7^th edition includes updated information artists and managers and addresses the impacts of COVID-19 on the industry.

The music industry is in a constant state of flux. Managing Your Band provides useful tools for maximizing success. Stephen Marcone and David Philp tackle the work and knowledge required of an artist manager / band member and focus on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists function as their own entertainment companies.

The 7^th edition of Managing Your Band includes updated information for 21^st century artist and managers, especially key information on how COVID-19 has impacted the industry:

• 21^st Century DIY Manager - This new chapter will tell real stories of managing an independent artist, focusing on day-to-day minutia, whether or not a manager and artist should sign a contract with each other, artist/manager arguments (and resolutions), managing a band vs. a solo artist, and more.
• The Live Ecosystem - The new section will explain the relationship between venue talent buyers, promoters, and agents and how these three parties interact with managers and artists at various levels, from DIY to superstar.
• Contracts - This new edition will also include examples of band contracts, discussing it from both the DIY and signed artist perspectives.
• Social Media - The revision will feature a new section about TikTok etc. and its importance in the music industry. We’ll discuss strategies and success metrics with this platform. LinkedIn and Instagram will be brought up to date, and we’ll also include a new section about advertising on social media platforms.
• Analytics - While related to social media, this section will also discuss the analytics offered by Spotify, Amazon Music, Apple Music, and other key streaming services.

Each chapter includes learning objectives, a summary, and suggested projects.