Mapping Out Marketing : Navigation Lessons from the Ivory Trenches
Book Details
Format
Paperback / softback
ISBN-10
1138082236
ISBN-13
9781138082236
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 17th, 2018
Print length
194 Pages
Weight
330 grams
Dimensions
22.60 x 24.40 x 1.80 cms
KSh 7,400.00
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This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Get Mapping Out Marketing by Catherine Lamberton at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 194 pages.
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