Market Entry in China : Case Studies on Strategy, Marketing, and Branding
Softcover reprint of the original 1st ed. 2016
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3319804995
ISBN-13
9783319804996
Edition
Softcover reprint of the original 1st ed. 2016
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 20th, 2018
Print length
231 Pages
Ksh 10,800.00
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This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China''s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Get Market Entry in China by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
