Book Details
Format
Paperback / Softback
Book Series
Europaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes
ISBN-10
3631565852
ISBN-13
9783631565858
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Dec 14th, 2007
Print length
332 Pages
Weight
448 grams
Dimensions
15.00 x 20.90 x 2.30 cms
Product Classification:
Economic theory & philosophyEconomic theory and philosophy
Ksh 14,000.00
Manufactured on Demand
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Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.
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