Market Grooming : The Dark Side of AI Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1835490026
ISBN-13
9781835490020
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2024
Print length
328 Pages
Weight
610 grams
Dimensions
23.70 x 15.90 x 2.40 cms
Product Classification:
AdvertisingMarket researchArtificial intelligence
Ksh 15,300.00
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Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
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