Market Matters : Exploring Cultural Processes in the Global Marketplace

Name: Market Matters
Brand: Palgrave USA
SKU: 9781403917577
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781403917577

2004 ed.

by Christina Garsten

Book Details

Format Hardback

ISBN-10 1403917574

ISBN-13 9781403917577

Edition 2004 ed.

Publisher Palgrave USA

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 6th, 2004

Print length 243 Pages

Product Classification: Cultural studies Cultural studies Social & cultural anthropology, ethnography Social and cultural anthropology Economics Sales & marketing Sales and marketing

KSh 16,200.00

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Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

Globalization of trade and organizational change increase the impact of markets in people''s lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

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