Market Matters : Exploring Cultural Processes in the Global Marketplace
2004 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
1403917574
ISBN-13
9781403917577
Edition
2004 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 6th, 2004
Print length
243 Pages
Product Classification:
Cultural studiesSocial & cultural anthropology, ethnographyEconomicsSales & marketing
Ksh 16,200.00
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Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.
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