Market Mediations : Semiotic Investigations on Consumers, Objects and Brands
1st ed. 2015
by
B. Heilbrunn
Book Details
Format
Paperback / Softback
ISBN-10
1349506222
ISBN-13
9781349506224
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2015
Print length
250 Pages
Ksh 8,100.00
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Quality
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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
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