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Market Opportunity Analysis

By: USA) Stevens Robert E (Southeastern Oklahoma State University (Author) , David L Loudon (Author) , Philip K Sherwood (Author)

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Ksh 18,100.00

Format: Paperback or Softback

ISBN-13: 9780789024190

Publisher: Taylor & Francis Inc

Publication Date: Apr 18th, 2006

Dimension: 21.60 x 15.60 x 43.00 cms

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Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.

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