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Market Orientation

By: Martin Hingley (Author) , Paul Custance (Author) , Adam Lindgreen (Author)

Manufacture on Demand

Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780566092084

Publisher: Taylor & Francis Ltd

Publication Date: Jan 28th, 2010

Dimension: 24.60 x 17.40 x 77.10 cms

Category: Domestic trade

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Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.

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