Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media
Book Details
Format
Hardback
Book Series
Routledge Studies in Marketing
ISBN-10
1032828544
ISBN-13
9781032828541
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 25th, 2025
Print length
222 Pages
Weight
480 grams
KSh 30,950.00
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This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
Get Market-Oriented Disinformation Research by Carlos Diaz Ruiz at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 222 pages.
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