Market Oriented Product Innovation : A Key to Survival in the Third Millennium
1st ed. Softcover of orig. ed. 2002
by
Knut Holt
Book Details
Format
Paperback / Softback
ISBN-10
1441952985
ISBN-13
9781441952981
Edition
1st ed. Softcover of orig. ed. 2002
Publisher
Springer-Verlag New York Inc.
Imprint
Springer-Verlag New York Inc.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 3rd, 2010
Print length
410 Pages
Ksh 23,400.00
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0 in stock
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Quality
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Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Get Market Oriented Product Innovation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag New York Inc. and it has pages.
