Market Rebels : How Activists Make or Break Radical Innovations
Book Details
Format
Hardback or Cased Book
ISBN-10
0691134561
ISBN-13
9780691134567
Publisher
Princeton University Press
Imprint
Princeton University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 21st, 2008
Print length
216 Pages
Weight
408 grams
Dimensions
22.10 x 14.70 x 2.20 cms
Product Classification:
Economic theory & philosophy
Ksh 3,600.00
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Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
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