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Market Research Best Practice
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Market Research Best Practice : 30 Visions for the Future

Book Details

Format Hardback or Cased Book
ISBN-10 0470065273
ISBN-13 9780470065273
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 23rd, 2007
Print length 720 Pages
Weight 1,150 grams
Dimensions 23.50 x 16.30 x 4.40 cms
Product Classification: Market research
Ksh 12,800.00
Publisher Out of Stock

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Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small.

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