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Market Research Best Practice

By: ESOMAR (Author) , Peter Mouncey (Author) , Frank Wimmer (Author)

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Ksh 16,400.00

Format: Hardback or Cased Book

ISBN-13: 9780470065273

Publisher: John Wiley & Sons Inc

Publication Date: Feb 23rd, 2007

Weight: 1150 grams

Dimension: 23.50 x 16.30 x 4.40 cms

Category: Market research

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Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small.

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