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Market Research In Action

By: Michael (Microlaunch) Roe (Author)

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Ksh 22,200.00

Format: Paperback or Softback

ISBN-13: 9781861529381

Publisher: Cengage Learning EMEA

Publication Date: Oct 7th, 2004

Weight: 530 grams

Dimension: 19.20 x 24.60 x 1.80 cms

Category: Market research

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Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

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