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Market Research In Action

By: (Author) Michael Roe

Werezi Extended Catalogue
Delivery in 26 days

Ksh 16,950.00

Format: Paperback / Softback

ISBN-10: 1861529384

ISBN-13: 9781861529381

Publisher: Cengage Learning EMEA

Imprint: Cengage Learning EMEA

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 7th, 2004

Print length: 320 Pages

Weight: 530 grams

Dimensions (height x width x thickness): 19.20 x 24.60 x 1.80 cms

Product Classification: Market research

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Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

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