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Market Segmentation Success

By: UK) Dibb Sally (Open University (Author) , England UK) Simkin Birmingham Ladywood UK Conventry University Lyndon (University of Coventry (Author)

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Ksh 17,000.00

Format: Paperback or Softback

ISBN-13: 9780789029188

Publisher: Taylor & Francis Inc

Publication Date: Mar 3rd, 2008

Weight: 320 grams

Dimension: 22.90 x 15.50 x 1.20 cms

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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

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