Market Studies : Mapping, Theorizing and Impacting Market Action
Book Details
Format
Paperback / Softback
ISBN-10
1009413996
ISBN-13
9781009413992
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2025
Print length
536 Pages
Product Classification:
Organizational theory & behaviour
Ksh 5,400.00
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Market studies is emerging as a coherent and important new field dedicated to understanding the origins, core concepts, theories, and methods of examining markets in the making. Featuring a contemporary and practical approach centralised around market practices, this book provides invaluable insight into the impact and future of the field.
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