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Marketing 3.0

By: IL) Kotler Evanston Northwestern University Philip (Kellogg School of Management (Author) , Hermawan (MarkPlus Strategy Consulting) Kartajaya (Author) , Inc.) Setiawan Iwan (MarkPlus (Author)

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Ksh 3,400.00

Format: Hardback or Cased Book

ISBN-13: 9780470598825

Publisher: John Wiley & Sons Inc

Publication Date: May 25th, 2010

Weight: 426 grams

Dimension: 23.80 x 16.00 x 2.00 cms

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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Get Marketing 3.0 by Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit