Marketing 3.0 : From Products to Customers to the Human Spirit
Book Details
Format
Hardback or Cased Book
ISBN-10
0470598824
ISBN-13
9780470598825
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 25th, 2010
Print length
208 Pages
Weight
424 grams
Dimensions
23.80 x 16.00 x 2.00 cms
Product Classification:
Sales & marketing
Ksh 3,800.00
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Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
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