Marketing : Reinventing the Basics
by
Igor Nowé
Book Details
Format
Paperback / Softback
Book Series
Lannoo Campus
ISBN-10
9020934058
ISBN-13
9789020934052
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
May 12th, 2025
Print length
210 Pages
Weight
368 grams
Dimensions
16.50 x 22.70 x 1.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 9,000.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Get Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Lannoo Publishers and it has pages.
