Marketing Accountability for Marketing and Non-Marketing Outcomes
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
1838675647
ISBN-13
9781838675646
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 27th, 2021
Print length
360 Pages
Weight
544 grams
Dimensions
23.90 x 15.90 x 2.50 cms
Product Classification:
Financial accountingManagement accounting & bookkeepingSales & marketing management
Ksh 17,100.00
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
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