Marketing: An Introduction -- Global Edition
Book Details
Format
Paperback / Softback
ISBN-10
1292753498
ISBN-13
9781292753492
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 14th, 2025
Print length
644 Pages
Weight
1,392 grams
Dimensions
27.50 x 21.70 x 3.00 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 13,400.00
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Marketing: An Introduction, Global Edition provides a practical and engaging introduction to modern marketing, showing how organisations create and capture customer value in today's digital-first environment. The text follows a clear, step-by-step framework for building customer relationships, helping students connect core concepts to real-world business strategy. The 16th Edition incorporates the latest developments in digital marketing, including AI, social media engagement, data-driven decision-making and omnichannel strategy. Updated case studies, brand examples and end-of-chapter exercises support application of key principles, making it ideal for both teaching and learning foundational marketing concepts
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