Werezi Books
Cart 0
Marketing Analytics
Click to zoom

Share this book

Marketing Analytics : Essential Tools for Data-Driven Decisions

by Paul W. Farris , Rajkumar Venkatesan , Ronald T. Wilcox

Book Details

Format Hardback or Cased Book
Book Series Darden Business Series
ISBN-10 0813945151
ISBN-13 9780813945156
Publisher University of Virginia Press
Imprint University of Virginia Press
Country of Manufacture US
Country of Publication GB
Publication Date Jan 30th, 2021
Print length 336 Pages
Weight 756 grams
Dimensions 18.50 x 23.60 x 2.90 cms
Product Classification: Business studies: generalManagement of specific areas
Ksh 6,100.00
Werezi Extended Catalogue 0 in stock

Delivery Location

Delivery fee: Select location

Secure
Quality
Fast
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one''s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Get Marketing Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by University of Virginia Press and it has pages.

Mind, Body, & Spirit

Mamba Mentality

Mamba Mentality

Shopping Cart

Africa largest book store

Sub Total:
Ebooks

Digital Library
Coming Soon

Our digital collection is currently being curated to ensure the best possible reading experience on Werezi. We'll be launching our Ebooks platform shortly.