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Marketing Analytics

By: India) Mansurali A. (PSG Institute of Management (Author) , India) Jeyanthi P. Mary (Jaipuria Institute of Management (Author)

Manufacture on Demand

Ksh 29,750.00

Format: Hardback or Cased Book

ISBN-13: 9781774910887

Publisher: Apple Academic Press Inc.

Publication Date: Feb 2nd, 2023

Weight: 690 grams

Dimension: 15.60 x 23.60 x 2.50 cms

Category: ECONOMICS

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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

Get Marketing Analytics by A. (PSG Institute of Management, India) Mansurali at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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