Marketing and American Consumer Culture : A Cultural Studies Analysis
1st ed. 2016
Book Details
Format
Hardback or Cased Book
ISBN-10
3319473271
ISBN-13
9783319473277
Edition
1st ed. 2016
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 28th, 2016
Print length
164 Pages
Product Classification:
The AmericasCultural studiesConsumerismCultural studiesConsumerismMarket research
Ksh 9,000.00
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing''s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Get Marketing and American Consumer Culture by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
