Marketing and Consumption in Modern Japan
by
Kazuo Usui
Book Details
Format
Paperback / Softback
ISBN-10
1138205982
ISBN-13
9781138205987
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 26th, 2016
Print length
216 Pages
Weight
434 grams
Dimensions
15.80 x 23.30 x 2.30 cms
Product Classification:
Cultural studiesCultural studiesInternational business
Ksh 10,100.00
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This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan''s economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
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