Marketing and Design in the Service Sector : Enhancing the Customer Experience
Book Details
Format
Hardback or Cased Book
ISBN-10
183797277X
ISBN-13
9781837972777
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2024
Print length
216 Pages
Weight
438 grams
Dimensions
16.00 x 23.80 x 1.70 cms
Ksh 13,500.00
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Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.
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