Marketing and Gamification : Applications, Challenges, and Ethics
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032694173
ISBN-13
9781032694177
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2024
Print length
248 Pages
Weight
580 grams
Ksh 30,950.00
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0 in stock
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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Get Marketing and Gamification by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
